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Notes on BG#-287
The 'Fillmore West–Closing Week' Poster
The original series of Fillmore Posters were produced over a period of more than five years for concerts produced by Bill Graham Presents (BGP) at Fillmore Auditorium, and later, at Fillmore West, with occasional events at Winterland. Five special shows ended these weekly concerts, in 1971, as well as the weekly posters. The final poster — BG#287 in the Fillmore Poster Series — was designed by David Singer for the “Closing Week” shows of June 30, July 1, 2, 3, and 4 (Independence Day).

Of all the Fillmore posters, this double-size work is the only one that was not commissioned by Bill Graham, himself, being produced and presented to Bill as a gift from the artist, David Singer, and the Staff at BGP. It was also created after the events it advertises had taken place, rather than before, making it the only actual commemorative poster in the original Fillmore Series. Seventeen bands are featured, more bands than appear on any other Fillmore poster, and all were local groups from the San Francisco Bay Area.

In 1972, a poster for the Rolling Stones concert at Winterland (also designed by Singer) was marked #289, and another poster was strangely marked #288 in 1973. But #287 is considered to be the final poster of the original BGP Fillmore series. As such it is featured in the comprehensive book history of rock posters, The Art of Rock,by Paul Grushkin, published in 1987 (Abbeville Press). A full-color reproduction of the poster appears on page 144, and a picture of the artist with the artwork on page 315. The following is taken from the text, pages 314–316:

Graham’s decision to close Fillmore brought to an end a concert poster series that numbered almost three hundred works.

The task of creating a final poster fell to David Singer, the accomplished collagist who handled the greatest number of Graham posters during the Fillmore era, between 1969 and 1971. Although Singer’s culminating piece (#287 in the numbered series) is now regarded as a classic, it confused and even disappointed Graham at first:

“I had envisioned some kind of Grand Finale effort. Instead, what David did…he soft-toned the work. But I know now that he created a beautiful poster. After time went by, I ended up saying to myself, thank God he didn’t do something Ta-Da-DAH!…It was every bit what it absolutely should have been. It was from the heart."

During the Bicentennial Celebration, in 1976, the National Collection of Fine Arts of the Smithsonian Institution, Washington DC, sponsored a Bicentennial Poster Exhibition. This exhibit and a book documenting the show were titled: Images of an Era, the American Poster 1945–75,and included was Singer’s “Fillmore West – Closing Week” poster, selected as one of approximately 250 works that were judged to be the best representation of poster art in America during the post-war period. Throughout the Bicentennial year and for several years thereafter, this poster exhibit toured the United States and Europe.

The "last" or "final" Fillmore poster has since appeared in several more books and magazine articles, most notably, Posters American Style,a 1998 artbook, published by Harry N. Abrams of New York. This book-catalog was released in conjunction with the show of the same title at the Smithsonian Institution's National Museum of American Art, in Washington DC, where BG#287 was placed prominently on display.

 

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